About the Founders

Rob Dyer graduated with honors from Rutgers University, where he studied business management and marketing. His career has been defined by building businesses, finding unconventional ways to grow and helping people reach beyond what they thought was possible.

Rob began his entrepreneurial career by founding Domenica’s Italian Ice. The company secured the contract to sell inside the Trenton Thunder’s stadium while the team was the Double-A affiliate of the Boston Red Sox.

He later spent 20 years as a Chick-fil-A franchise owner. His success generating sales beyond the restaurant’s traditional four walls led to an invitation to Chick-fil-A’s headquarters in Atlanta, where he trained new operators in nontraditional sales-growth strategies.

Rob went on to become a multi-unit franchisee with The Lost Cajun. One of his restaurants earned the number-one ranking on Tripadvisor among more than 1,000 reviewed restaurants in its market, while his other location ranked in the top 20.

After leaving the restaurant business, Rob built a new career in telecommunications and direct sales. He ranked in the top 2% nationwide in Spectrum’s door-to-door sales program and later became one of T-Fiber’s top five salespeople nationally.

Those experiences shaped Rob’s vision for Axion. He believes leadership is not simply about setting expectations—it is about coaching people, developing their abilities and helping them accomplish goals that can change their financial future and quality of life.